Who we are

Omada is the AI growth and operations team for local businesses. We're eliminating the software overhead and complexity that have left 76 million owner-operators unserved. Omada is live in the US, UK and LATAM and is led by repeat entrepreneurs and operators behind some of the world's most widely used tech products. We're backed by top-tier venture capital and strategic investors who share our vision of helping every SMB grow.

Problem we're solving

So far, AI has been built in Silicon Valley for people like its builders. But the people who need it most are the owner-operators who run the local economy: the roofer in rural Alabama, the salon owner in Glasgow, the mechanic in Puebla. They run their business from a phone and carry every job themselves. For them, AI isn’t a productivity boost. It’s the difference between growing and treading water.

Software has overlooked them for decades, and AI is following the same path. Even the search and social platforms they depend on never served them well: tools built for larger businesses, self-serve setup, and help that amounted to an FAQ. The result is dormant profiles across the web. Operating software abandoned them too, moving upstream, and fewer than 2% use a vertical software suite today. The first AI tools repeat the pattern. They're built for knowledge workers at laptops who have time to learn, know what to prompt and can build a workflow for each job. An owner-operator works nothing like that. They're on a roof or under a car all day, running the business from a phone between jobs. They don't need another tool to operate; they need work done.

Omada is built for them, from the product to the way we reach them.

Every owner gets Alpha, an agentic team that works over text, the way they already talk to their crew. It handles the 60+ recurring jobs it takes to run and grow a local business, acts first when it spots an opportunity, and waits for the owner's sign-off on important decisions.

Role Overview

Most owner-operators have never had software that works the way they do. Now they have an AI team that runs their business over text. Your job is to make every roofer, salon owner and mechanic understand that in seconds, and trust it enough to hand over the work.

You'll own how owners discover, understand and fall for Omada, whether they hear about it from a field seller, a partner, a friend or the product itself. That means turning agentic AI into something that feels obvious and human, and building the growth engines that bring it to millions of businesses across three markets. This is a role for someone who wants the keys, not just a seat at the table.

You will:

• Own the story. Define how we talk about Omada, in our customers' words rather than ours. Turn features into outcomes a busy owner cares about.
• Own activation. Partner with Product and Growth to shape the journey from sign-up to "I get it." That includes onboarding, in-product messaging and lifecycle communications that help owners succeed on their own.
• Own the metrics. Shape and drive the metrics that matter for feature engagement, customer success and growth, run the experiments and turn the results into decisions.
• Run launches that land. Take new features and products from internal kickoff to customer conversation, with a clear answer to "why should I care?"
• Live close to the customer. Talk to owners constantly, dig into usage data and bring what you learn back to the Product and the roadmap.
• Make pricing simple. Work with Product and Finance on plans that are easy to understand, easy to start and natural to grow into.
• Teach, don't sell. Create guides, videos, templates and customer stories that help owners solve real problems.
• Arm the team. Give sales, support and partners the tools and playbooks to explain Omada the same clear way, every time.
• Build the team. Hire, mentor and grow a product marketing team with a high bar for clarity, empathy and experimentation.

What you'll bring:

• You've done this before. You have 8+ years in product or growth marketing, much of it at consumer, prosumer or product-led companies where the product does the selling.
• You still do the work. You’re a leader, but happy to write the copy, build the launch and run the campaign yourself.
• You make complex things feel simple. You're a great writer who can explain technology so a busy owner gets it in five seconds, and maybe even smiles.
• You have taste. You know great work when you see it, you can explain why it works, and you won't ship anything less.
• You sweat the details. You notice the typo, the clunky button label and the onboarding step that's one click too long.
• You're an owner and entrepreneur. You spot the opportunity, make the call and run with it. You treat Omada like your own business, not someone else's to-do list.
• You bring energy. Your momentum is contagious, and people want to build with you.

Sound like you? Email careers@omada.ai with your resume and a few lines on why this role.