‘Tis the season for more than just holiday cheer! 

AI has been the real star on the marketing Christmas tree this year. From campaigns that sparkle with personalization to insights that shine brighter than fairy lights, innovation has transformed how brands connect.

In this edition, we’ll unwrap the trends, tools, and Omada features that will keep your marketing strategies and campaigns merry, bright, and ahead of the curve as we step into the new year.

Enjoy! 

- Pete and Andrew

Feature of the Month

Inline Editing with Alpha

Your marketing just got more personal.

We heard you: sometimes you have the perfect photo—from a recent project, your team in action, or your actual work—and you want it in your marketing.

Now you can!

Upload your own photos directly to Alpha to refresh existing graphics, build new branded content, or showcase your work across your social media.

Try It Yourself →

Omada Big Wins

'Twas the Night Before the Night Before Christmas... and all through the app, new features were shipping — no time for a nap.

Our team has been busy. This year, we've launched over 20 updates to make your AI marketing team smarter, faster, and more brand-aligned.

Here's a roundup of what we’ve achieved in 2025:

🎁 Elevated videos & graphics with stronger brand alignment — directly from Alpha
🎁 Bulk image uploads — your photos, automatically woven into your creatives
🎁 Enhanced social calendar — further tailored to your business
🎁 Smarter automation — Alpha handles even more, so you don't have to
🎁 Proactive insights — Alpha doesn't just execute, she strategizes

What's Next?

Chat Threads

Coming soon: Manage multiple creative requests separately from your general chat history by creating individual threads for specific projects. This way, you can spot tasks, alerts, or items that need attention, instantly—no more endless scrolling.  

Expert Corner

Andrew here. As co-founder and Head of Growth at Omada, I have a little psychology trick that I know will 10x your marketing gains. 

Fact: People are more motivated by loss than gain. 

Right?

So, instead of saying “Get 20% off,” try “Don't miss 20% off — ends tomorrow.”

This creates a sense of urgency that I guarantee will encourage action.

Small tweak, big difference.

Try it and see.

Omada Top Picks

PODCAST

How to Build a Personal Brand AI Can’t Copy 

This podcast explores common misconceptions about branding and offers a framework to help marketers build genuine authority that algorithms can’t replicate.

Listen Here →

TOOL

Tendi

This AI-powered tool is like having a personal financial advisor in your pocket. It delivers quality advice on areas like budgeting, debt reduction, savings growth, and investment.

Try It Here →

IDEA

AI-Powered Sentiment-Triggered Campaigns

Use AI to track real-time sentiment on social and search. When the AI detects a spike in positive or negative sentiment, it triggers a timely micro-campaign—like an ad, email, or post.

Learn More Here →

Q&A

We answer your questions about Omada, AI, the business world, and more.

Question: How do we use AI without losing our brand’s human touch?

Answer: The key here is balance. AI should enhance your brand voice, not replace it. Sure, use AI to speed up routine, menial tasks—like generating first draft copy or analyzing data—but make sure a real person, someone who understands your brand, objectives, and journey, reviews the output to make sure it’s accurate, aligned, and most importantly, human.